Project:Alfa-Bank donated an apartment in Moscow. Ivan Urgant called the winner of the drawing live. Anyone who has a bank card and who makes any purchases with it could participate in the Alfa-Bank promotion. Each purchase became a chance to win, and the number of purchases was unlimited. The action ended with an online broadcast, during which the organizers, using a random number generator, chose the phone number of one of the bank's clients and called him directly from the studio. The broadcast was held in the Alfa-Bank mobile application and on youtube, everyone could watch it.